Victor Rivera, known artistically as Vinny Rivera, is a sensual bachata singer and songwriter born in Boston, Massachusetts to a multicultural family. Raised by Puerto Rican parents and mentored by his Dominican stepfather, Vinny has managed to fuse his Latin roots with his passion for music to become one of the most prominent artists on the global sensual bachata scene.

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Vinny Rivera has worked closely with key figures in the genre, such as DJ Khalid and iconic dance couple Daniel & Desiree. His collaboration with number one bachata music producer Derek Vinny Vinci has led him to create an authentic style and capture the attention of a global community of dancers and music lovers.

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EQS Music's support has been instrumental to his career, facilitating his artistic growth and international projection. In 2024, Vinny released a bachata version of the hit single “Plan”, which quickly positioned itself as a sensual bachata anthem, further expanding his audience and cementing his place as a benchmark of the genre.

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Vinny has toured the United States, Mexico, Europe, Malaysia and other parts of Asia, taking his music to international stages and earning the respect of the industry and his fans. 

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With EQS Música as his strategic ally, Vinny Rivera continues to set trends in sensual bachata, demonstrating that his passion and dedication position him as a solid and impactful reference in contemporary Latin music.